Meet Our Team

This award-winning team has your project covered with nearly
100 years of combined experience in video production with expertise in
lighting, shooting, graphics and editing.

     2 Emmys, 4 Star Awards

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Kelly Hoffman

Creative Services Director
I have more than 20 years of experience in marketing and digital promotion. Leading advertising efforts for market-winning television station WYFF 4, I understand there are many ways to tell your brand’s story. Whether it’s a :15 commercial or a long form video - on TV or online – my team is dedicated to creating your vision and connecting your brand with the right customers on the right platform.

     1 Emmy, 1 Star Award

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Chad Farmer

Commercial Coordinator
I have more than 20 years of experience in broadcast design and motion graphics. I graduated from SCAD Atlanta in 2000 with a BFA in Computer Animation and Graphic Design. I started as a graphic designer at CNN before coming to WYFF in 2007 where I currently write and produce commercials. I will provide clean scripts and production value to produce a clear and concise message for your company.
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Falcon 4

I'm new to the team and have an excellent eye for detail. I'm FAA registered, licensed and can showcase your business from the sky. I'm well-respected for my strong hunting ability, high trainability and versatility. I don't want to brag, but I am known as arguably one of the fastest birds on the planet. If you see me out in the wild, wave "hi!"

     5 Emmys, 8 Star Awards, 1 AP Award

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Benjie Newman

Senior Editor / Director
I have more than 23 years broadcast experience at WYFF 4, and I shoot and edit all on-air promos for WYFF4. I have worked with multiple editing systems and am proficient in creating graphics in 2D and 3D with an attention to detail. I also extensively us DaVinci Resolve to color correct and balance footage to the Client's standards. My specialty is coming up with innovative solutions to challenging problems.

     1 Star Award

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Jonni Dyer

Senior Editor / Videographer
I have more than 30 years television experience at TV stations in Iceland and United States. I am a graduate of AFI (American Film Institute) in Los Angeles. I have experience in live news broadcasts, movies, music videos and documentaries. I started at WYFF 4 in 2000 as an editor and photographer for station promos and client commercials for broadcast and web.